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July 19, 2022, 2:28 PM UTC. By Morgan Sung. YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. The video platform.
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Facebook had a live shopping feature until it decided to shut it down in October 2022. To maximize sales on your broadcast, you should consider the following options: Stream on platforms dedicated to live shopping like Amazon Live or TalkShopLive. Stream to your e-commerce website where you sell your products.
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This event is going to tell us a lot about live shopping on YouTube and help us understand what users most want to see in shoppable streams and what features creators and brands find most useful. Wendy: Heading into 2022, YouTube will continue building and investing in shopping, including features for video on demand and personalized shopping.
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Live shopping is a marketing strategy based on livestreaming, where a host presents products and viewers can purchase those products in real time. Live shopping gives brands a chance to interact with their customers and their target audience on their own websites and social media channels, but that's not the only way live shopping takes place.
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5. Start your livestream. Depending on your chosen format, there are different ways to go on a livestream. To start a mobile livestream: Open the YouTube app on your mobile device. Tap Create then select Go Live. To change live chat options, monetization, and age restriction, tap More Options then select Show Options.
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Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future.
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4. GoLive. GoLive combines livestream shopping with artificial intelligence and real-time analytics. So, where most other tools only offer you means to showcase your products, interact with shoppers, and sell, GoLive goes one step further and includes the tech you need to turn customer data into intelligence.
What is Live Shopping? How to build a Live Shopping platform
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