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Amazing Hero Art - Gorton's Fisherman Logo by: Rob Surette


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Gorton's of Gloucester is a subsidiary of Japanese seafood conglomerate Nippon Suisan Kaisha, Ltd., producing fishsticks and other frozen seafood for the retail market in the United States.Gorton's also has a North American food service business which sells to fast-food restaurants such as McDonald's, and an industrial coating ingredients operation.It has been headquartered in Gloucester.


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Gloucester, Massachusetts-based Gorton's Seafood, one of the nation's leading seafood producers, recently unveiled new product packaging for its smart solutions and everyday gourmet lines. Additionally, all Gorton's items will now showcase a refreshed brand logo. Over the past year, Gorton's has surveyed thousands of consumers to understand who was buying in the category before the.


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Since his character's creation in 1975, the Gorton's Fisherman has been the real deal in the lives of "Busy Fuelers" AKA consumers on-the-go looking for a delicious meal they can make at home. "This work is a celebration of the Fisherman's one-track mind, and his confidence that lets us know he's the slightest bit in on the joke.


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The Fisherman crest was part of an Islanders uniform redesign that was unveiled for the 1995-96 season. But after player and fan vitriol, it was mothballed after two seasons. Saturday was the.


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That is exactly what Gloucester-based Gorton's Seafood did when it announced new packaging for multiple product lines and a refreshed brand logo on January 13. The move to update its brand logo and product packaging for the Smart Solutions and Everyday Gourmet lines came following significant consumer research into who was buying seafood.


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Gorton's Seafood, one of the nation's leading seafood producers, recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines.Additionally, all Gorton's items will now showcase a refreshed brand logo. In recent years, the brand has led the growth of the frozen prepared seafood category by increasing sales, share and household penetration.


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A Pioneering Spirit AndA Drive For Invention. In 1849, we turned our respect for the ocean into a passion for quality seafood. 175 years later, we're still captivated every day by what it brings to the table. And we've made it our mission to share everything we've learned, discovered, and of course tasted, with you.


Daryl Graham Animation and Design Gorton's Fisherman

Gorton's new logo has also been refreshed. It incorporates waves behind the Gorton's Fisherman to reflect the brand's mission of bringing the goodness of the sea to everyone, the company said. The new packaging will begin rolling out this month, and the company's goal is to feature all new packaging in its partner retailers by the.


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January 19, 2022. Gorton's Seafood recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines. Additionally, all Gorton's items will now showcase a refreshed brand logo. In recent years, the brand has led the growth of the frozen prepared seafood category by increasing sales, share, and household penetration.


Amazing Hero Art Gorton's Fisherman Logo by Rob Surette

The new logo incorporates waves behind the Gorton's Fisherman to reflect the brand's mission of bringing the goodness of the sea to everyone. New packages can be found on the following products, and all Gorton's items will feature the new logo: Everyday Gourmet: Crab Cakes, Shrimp Scampi, Haddock Sticks, Cod Sticks, Tilapia Sticks.


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February 15, 2017. 0. We've seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton's Fisherman is joining the revamped icons party. Relaunched in a new campaign from ad agency Connelly Partners, the maritime mascot makes.


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Based on new consumer insights, Gorton's Seafood recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines. Additionally, all Gorton's items will now sport a refreshed brand logo. Over the past year, Gorton's surveyed thousands of consumers to understand who was buying in the category before the COVID-19 pandemic, as well as to gain insights on who began to.


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GLOUCESTER, Mass. - Gorton's Seafood, one of the nation's leading seafood producers, recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines.Additionally, all Gorton's items will now showcase a refreshed brand logo. In recent years, the brand has led the growth of the frozen prepared seafood category by increasing sales, share, and household penetration.


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Incorporated: 1906 as Gorton-Pew Fisheries Co. Employees: 850. Sales: $400 million. SICs: 2092 Fresh Frozen Packaged Fish & Seafoods. Company History: A company with roots as old as the fishing industry itself, Gorton's, a wholly owned subsidiary of Unilever United States, Inc., is a perennial leader in the seafood industry.