LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The


Pin on ICE CREAM PACKAGING

The weirdest part of the Häagen-Dazs story came in 1980. That year, a New York dairy began selling a brand of ice cream called Frusen Glädjé. That name translates, almost, as "frozen delight.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

Nestlé has today announced its partnership in Loop, a subscription home delivery service for foods and household goods with reusable packaging. Häagen-Dazs, a Nestlé brand in the United States and Canada, is the official ice cream partner for the pilot project in New York, scheduled to launch in the first half of 2019. Loop is a first-of-its-kind service from global recycling organization.


HäagenDazs Scoops Out Playful and Artful Brand Redesign Packaging

Häagen-Dazs ® products are best stored at home, unopened, at 0 degrees F (-18 degrees C). For extended storage up to the "best before" date, we recommend -10 degrees F (-23.3 degrees C) or colder, when possible. How do I know if my Häagen-Dazs ® product is at its best quality?


Anyone remember the original HäagenDazs packaging?

The challenge: The brand's current packaging hadn't been updated in about five years, causing it to fall short of consumer expectations. Häagen Dazs took this as an opportunity to contemporize its packaging and better call out the products' benefits. The goal: Häagen Dazs teamed up with Sterling Brands to create a new package design that would improve shoppers' experience with the.


HäagenDazs' Updated Packaging Now Features a Tapestry of Flavor

The £44m luxury ice cream brand Häagen-Dazs, is getting ready to introduce a revamped packaging look across its entire portfolio to boost in-store product appeal and increase sales, with a more contemporary, premium and shopper-friendly design. The new packaging will make it easier for shoppers to instantly recognise different flavours by.


HäagenDazs releases new ice cream flavour for Valentine's Day

Haagen-Dazs, the 56-year old ice cream icon, is taking on its biggest brand overhaul in its history by changing its packaging, introducing a brand-new logo, revamping its 800-plus global stores.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

We designed an impactful line of limited-edition desserts with Häagen-Dazs that celebrate unique street-food treats. New pack architecture and bold typography are supported by vibrant background illustrations that were created by New York based artist Jade Purple Brown. Finalized packaging was the jumping off point for a comprehensive media.


HäagenDazs — The Thompson Design Group Brand Consulting and

Häagen-Dazs Packaging Redesign. Häagen-Dazs was started with the vision of creating the world's most luxurious ice cream using only the finest ingredients. For more than half a century now, Häagen-Dazs has stayed true to that vision, but the brand's personality was stuck in a cold, old world aesthetic that was no longer relevant to.


HäagenDazs' Top UK Marketer On Why It's Switching Sexy And Suggestive

The Häagen-Dazs brand tapped Chase Design Group to redesign their iconic packaging, express the evolved brand positioning, and infuse an artful playfulness across the line. According to Ryan Doro, senior designer, Chase Design Group, "Old luxury was all about a minimal, clean, and very organized look. Modern luxury can have a little more.


The HäagenDazs® Brand Celebrates 10th Anniversary of Honey Bee Support

The brand founded in the Bronx in 1960 that retails for about $6 a pint? Well, yes. Earlier this week, Häagen-Dazs debuted its first packaging overhaul in years, part of a rebranding effort that.


HäagenDazs Redesign Packaging Of The World

With the launch of Loop, Häagen-Dazs is debuting its latest sustainable packaging solution with its new reusable double-walled steel packaging, which keeps the ice cream at an optimal temperature from the time it's filled until the first delicious scoop. The canister design ensures that when opened, the ice cream melts more quickly at the.


HäagenDazs advertising print I Nicolas Baral

Consumers will be able to buy Häagen-Dazs Chocolate Salted Fudge, Coconut Caramel and Mocha Chocolate Cookie or traditional favorites Vanilla and Strawberry on Loop as part of a pilot project in New York in the first half of 2019. Speaking about the in-house design, a Nestlé spokesperson said this is ' all new packaging' made out of.


HäagenDazs crea helados con infusión de alcohol

Supporting the Kiritappu Wetland National Trust. Since 2007, Häagen-Dazs Japan has been providing support for the Kiritappu Wetland National Trust in Hamanaka, Akkeshi, part of Hokkaido's Konsen district, a production area for the milk used as a key ingredient of ice cream. Kiritappu Wetland has also been registered in Ramsar Convention in.


Buy haagen dazs ice cream on stick peanut butter 240ml 3pk online at

When not writing, she is planning her next trip or taking too many pictures of her cat. Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

Over the decades, Häagen-Dazs has become one of the most beloved ice cream brands in the world. But with the advent of low-calorie and plant-based varieties of ice cream, not to mention myriad new flavors and types of treats, the freezer aisle looks very different from 1960, when the brand first launched. And Häagen-Dazs needed to evolve.


How HäagenDazs is reimagining the brand for the Instagram generation

Häagen-Dazs immediately saw sales increase by 66% after the packaging redesign launch. Over the first 12 months, the brand reported a 37% uplift in annual UK sales, resulting in a +1.7% jump in UK market share. In 2018, our retail redesign began its rollout across Europe and Latin America, with refurbished stores showing average sales growth.